My Dad owns an HVAC contractor here in the neighborhood and he rules the locale each day with an iron fist, so to speak.
He never lets anyone influence the way that he runs the corporation at all.
He enjoys doing things his way, and he is super fond of telling people that it’s his way or the highway. I actually went to school for SEO and advertising and I kept telling our family that both of us should run some advertising specials to help him increase business at that HVAC corporation. He just thought it was a poor method and he insisted time and time again that he didn’t need any help changing the amount of appointments at the HVAC contractor. He said that word of mouth was the only sort of honest advertising that he had ever needed and he wasn’t planning on changing that fact now. I told him that he was being ridiculous, because most people can easily use some HVAC SEO once in a while! I bugged him about it for a long time, but honestly I couldn’t ever get him to change his mind. Then I suppose he noticed for the first time that 1 of his competitors in the HVAC corporation was running a huge a/c maintenance special for the summer time and that totally made the difference in his opinion. As soon as he saw the ad for that other heating and cooling contractor and their huge a/c special, he called me up and told me that he was really ready to do some advertising! I’m cheerful to help.